Premier Event for the Semiconductor and System Design Solutions Industry
  Electronic Design and Solution Fair 2006
Period:Thursday,January 26-Friday,January 27,2006
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Exhibition Regulations

15.Guidelines for Advertising Placement

Diverse advertising media and services are being planned to enhance exhibition effectiveness at EDSFair 2006. Apply for these services by filling out the appropriate sections of the Application for Exhibition and return it to the Management Office. A special early application discount of 20% will be offered to exhibitors who apply on or before September 9, 2005.

15.1 Ad in Guidebook

  1. Guidebook format: A4 size, about 60 pages, offset printing
  2. Circulation (planned): 15,000
  3. Publication date: January 26, 2006
  4. Distribution: Free of charge to EDSFair 2004 visitors
  5. Ad space and price list (including tax)
  6. Instructions for camera-ready materials
    • Submit camera-ready ad materials. If requesting the printing company to produce these materials, a fee will be charged.
    • Produce full-size camera-ready materials.
    • Dimensions: (W x H in mm)
      Finished size: 210 x 297, printer lines: 216 x 303
      Printed area: 180 x 267
      *Size of Back Cover: 180 x 255
  7. Order of placement
    Ads inserted in articles will be placed in the order applications are received.
Ad type Early applicants Regular applicants
Inside front cover ¥302,400 ¥378,000
Inside back cover ¥277,200 ¥346,500
Back cover* ¥336,000 ¥420,000
Opposite contents ¥252,000 ¥315,000
Article insert, 1 color ¥126,000 ¥157,500
Article insert, 2 colors ¥168,000 ¥210,000
Article insert, 4 colors ¥252,000 ¥315,000

15.2 Web Site Banner Ads

  1. Web site
    Banner ads will be randomly displayed in a separate frame on the Fair Web site (
  2. Period of placement
    Mon., December 12 - Tue., February 28, 2006
  3. Size
    40 pixels (H) x 170 pixels (W)
  4. Price list
      Early applicants Regular applicants
    With ad in Guidebook ¥42,000 (including tax) ¥52,500 (including tax)
    Without ad in Guidebook ¥84,000 (including tax) ¥105,000 (including tax)
  5. Format
    Banner file size: Maximum of 10KB
    Banner file formats: GIF, JPEG
    Animated GIF: up to 2 images may be alternately displayed
  6. Production services
    The Management Office will produce banner ads upon request.
Basic file format ¥52,500 (including tax)
Animated GIF ¥84,000 (including tax)

15.3 Block ads on Fair map

  1. Format: A3 sheet (black and white)
  2. Circulation (planned): About 10,000
  3. Distribution: All visitors to EDSFair 2006
  4. Size of ad space: 5.5 cm (h) x 8.5 cm (w)
  5. Service charges
Early applicants Regular applicants
¥126,000 (including tax) ¥75,000 (including tax)

15.4 Customized message mail-out service (by e-mail)

  1. No. of recipients: About 5,000
  2. Recipients: Previous visitors and preregistrants for EDSFair 2006
  3. Dates: On a date of the exhibitor's choice between Dec. 12, 2005, and Jan. 25, 2006. The Management Office may coordinate the order of mail-out dates, in case more than two applicants choose the same date.
  4. Content of message: Restricted to information about EDSFair 2006 exhibits
  5. Service charges
    Early applicants Regular applicants
    ¥60,000/mail-out (including tax) ¥95,000/mail-out (including tax)
  6. Message format
    Preferred mail-out date: [Specify preferred date]
    Subject: [Specify message title]
    Body: Up to 35 characters x 17 lines (595 characters) of textonly data Mail-out Sender Account: Exhibitor name will appear as message sender, so please specify the mail account to be used.
    Note: The EDSFair header and footer will be attached to the body of the message. We will inform you of the content of the header and footer at a later date.
14 Seminars by Exhibitors

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Exhibition Regulations
1 Scope of Exhibits
2 Eligible Exhibitors
3 Configuration and Number of Booths
4 Booth Specifications
5 Fees
6 Additional Costs
7 Application and Payment
8 Determination of Booth Location
9 Booth Cancellation/Reduction
10 Fair Cancellation
11 Prohibitions and Restrictions
12 Responsibility for Exhibits
13 Suites
14 Seminars by Exhibitors
15 Guidelines for Advertising Placement
pdfExhibition Regulations PDF