Consistent with this theme, the Venture Company Pavilion, a special section for venture companies at EDSFair 2006, will be held for the first time. This move is designed to provide overseas venture companies having neither branch office nor subsidiary in Japan with access to business opportunities here. When trying to generate business in the unfamiliar Japanese market, new venture companies, especially those from overseas, face various barriers in terms of business efficiency, cost benefits and risk management. Our plan in inviting these companies is to help them overcome such hurdles and set up a business presence in the swiftest possible manner. Another aim is to quickly deliver to Japanese design developers new information that normally would be difficult for them to obtain. We will work hard to ensure the success of the Venture Company Pavilion, which represents a major highlight in the EDSFair 2006 planning process.

1. Low cost
For regular exhibitors at EDSFair, the total minimum cost is ¥384,300, which covers ¥294,000 for the smallest booth space (2.97 m x 2.97 m), plus ¥90,300 for rental booth and other equipment. For exhibitors at the Venture Company Pavilion, however, the minimum cost is only ¥200,000, which covers both minimum booth space (2.2 m x 2.0 m) and rental costs.

2. High added value
-In addition to exhibiting space, the corner will feature a Presentation Stage, which can be used to highlight participating companies' technologies and products to a large audience, and also encourage visitors to drop by their booths.
-A special Communication Area, with tables and chairs, will be set aside within the Pavilion. Located close to the booths, this area can be used for effective business discussions with visitors.
-Interpreters will be on hand at the Pavilion. Feel free to use their services when communicating with visitors who are not well-versed in English.
-The EDSFair Office will actively publicize the corner to prominent Japanese media organizations and encourage them to set up interviews with exhibitors. We aim to help maintain the visibility of exhibitors, not only during the event, but afterwards as well. All this is included in the ¥200,000 participation price.
  In addition, Pavilion exhibitors can use our existing sales promotion services (fees apply). These include sending information about your company to our mailing list of EDSFair visitors; posting your company's banner on the EDSFair website; placing your company's advertisements in the official Guidebook and Event Hall Layout Map; and arranging participation in exhibitor seminars.

3. Media coverage of your exhibition
-In addition to exhibiting space, the corner will feature a Presentation Stage, which can be used to highlight participating companies' technologies and products to a large audience, and also encourage visitors to drop by their booths.
-A special Communication Area, with tables and chairs, will be set aside within the Pavilion. Located close to the booths, this area can be used for effective business discussions with visitors.
-Interpreters will be on hand at the Pavilion. Feel free to use their services when communicating with visitors who are not well-versed in English.
-The EDSFair Office will actively publicize the corner to prominent Japanese media organizations and encourage them to set up interviews with exhibitors. We aim to help maintain the visibility of exhibitors, not only during the event, but afterwards as well. All this is included in the ¥200,000 participation price.
  In addition, Pavilion exhibitors can use our existing sales promotion services (fees apply). These include sending information about your company to our mailing list of EDSFair visitors; posting your company's banner on the EDSFair website; placing your company's advertisements in the official Guidebook and Event Hall Layout Map; and arranging participation in exhibitor seminars.

4. -Workshop and "Meet & Greet"- Invaluable Opportunity for Exhibitors
EDSFair is planning its first Venture Company Pavilion Workshop and Meet & Greet sessions to maximize the value of exhibitor participation. Learn about the most efficient ways to launch your business in Japan in the Workshop, and find your ideal business partners in the relaxed social atmosphere of the Meet & Greet.

WHEN	Wednesday, January 25, from 6:00 p.m. to 8:00 p.m.
WHERE	Venture Company Pavilion
FEE	Free
AGENDA	Workshop (40 min.) Greeting Venture Company Seminar: Experts with hands-on experience in incubating successful EDA businesses of foreign companies in Japan will share their priceless know-how in support of participants’ business development plans in Japan. Use the information from this workshop to help guide your interactions with visitors to your booth over the following two days of the Fair.
	Meet & Greet (1 hour and 20 min.) Exchange opinions in a comfortable setting with food and beverages. Enjoy interactive communications with major EDA distributors, business agents and key persons from your potential customers’ companies. This program will provide you with a head start to success in Japan. "Easy-to-follow, effective signs and collateral materials in your booth will help ensure smooth communications."

5. Highly visible in EDSFair 2006 planning
-Many visitors to past EDSFair events commented that they would like to see exhibits by up-and-coming overseas companies. For this reason, we will set up an area that is easily accessible for visitors, with enhanced convenience for exhibitors and visitors alike.
-Details of exhibits at the Pavilion, presentations on the Presentation Stage, schedules and other information will be posted on the EDSFair website and extensively distributed to various media organizations

6. High return on investment
In addition to the low cost and numerous included services, the Pavilion is a highly visible part of this year's EDSFair planning, so participants can look forward a highly cost-effective result.

7. Low operating cost
The aforementioned services are designed to maximize productivity during EDSFair 2006. Information about setting up can be easily obtained from the EDSFair English website, which also provides information about hotel discounts for participants and relevant public transport details. For further information, please contact the EDSFair Management Office.

Exhibitors in the Venture Company Pavilion will be able to reap maximum benefits with minimum effort. We are confident that exhibitors will appreciate the merits of participation.

1. Target participants
Overseas vendors without branch office or subsidiary in Japan

2. Booth configuration
1 booth (approx. 2,200 mm x approx. 2,000 mm)

3. Exhibition fee
JPY200,000

4. Number of available spaces
15 booths

5. Items included in the booth fee
-Two uses of the Pavilion's
  Presentation Stage (10 minutes per use)
-Use of the Pavilion's Communication Area
-Services of interpreters in the Pavilion
-Reception counter
-Chair
-Display counter
-Exhibitor name signage
-Electrical socket
-Barcode reader

Guide to Venture Company Pavilion(PDF)	Cooperation with EDAC
Venture Company Pavilion - Application Form