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Applying for Support Services

3 Guidelines for Advertising Placement

Diverse advertising media and services are being planned to enhance exhibition effectiveness at EDSFair. Apply for these services by filling out the appropriate sections of the Application for Exhibition and return it to the Management Office. A special early application discount of 20% will be offered to exhibitors who apply on or before September 8, 2006.

3.1 Ad in Guidebook

  1. Guidebook format: A4 size, approx. 60 pages, offset printing
  2. Circulation (planned): 15,000
  3. Publication date: January 25, 2007
  4. Distribution: Free of charge to EDSFair 2007 visitors
  5. Ad space and price list (including tax)
    Ad type Early applicants Regular applicants
    Inside front cover ¥302,400 ¥378,000
    Inside back cover ¥277,200 ¥346,500
    Back cover* ¥336,000 ¥420,000
    Opposite contents ¥252,000 ¥315,000
    Article insert, 1 color ¥126,000 ¥157,500
    Article insert, 2 colors ¥168,000 ¥210,000
    Article insert, 4 colors ¥252,000 ¥315,000
    *Size of Back cover: 180 x 255 mm
  6. Instructions for camera-ready materials
    • Submit camera-ready ad materials. If requesting the printing company to produce these materials, a fee will be charged.
    • Produce full-size camera-ready materials.
    • Dimensions: (W x H in mm)
      Finished size: 210 x 297*, printer lines: 216 x 303
      Printed area: 180 x 267
      *Finished size of Back cover: 180 x 255
  7. Order of placement
    Ads inserted in articles will be placed in the order applications are received.

3.2 Web Site Banner Ads

  1. Web site: Banner ads will be randomly displayed in a separate frame on the EDSFair 2007 Official Web site (www.edsfair.com).
  2. Period of placement: Mon., December 4, 2006 - Tue., February 27, 2007
  3. Size: 40 pixels (H) x 170 pixels (W)
  4. Price list
      Early applicants Regular applicants
    With ad in
    ¥42,000 (including tax) ¥52,500 (including tax)
    Without ad in
    ¥84,000 (including tax) ¥105,000 (including tax)
  5. Format
    Banner file size: Maximum of 10KB
    Banner file formats: GIF, JPEG
    Animated GIF: Up to 2 images may be alternately displayed
  6. Production services: The Management Office will produce banner ads upon request.
    Basic file format Animated GIF
    ¥52,500 (including tax) ¥84,000 (including tax)

3.3 Block ads on Fair map

  1. Format: A3 sheet (black and white)
  2. Circulation (planned): Approx. 10,000
  3. Distribution: All visitors to EDSFair 2007
  4. Size of ad space: 5.5 cm (H) x 8.5 cm (W)
  5. Service charges
    Early applicants Regular applicants
    ¥126,000 (including tax) ¥157,500 (including tax)
  6. Format: Adobe Illustrator

3.4 Customized message e-Mail-out Service

  1. No. of recipients: Approx. 5,000
  2. Recipients: Previous visitors and preregistrants for EDSFair 2007
  3. Dates: On a date of the exhibitor's choice between Dec. 4, 2006, and Jan. 25, 2006. The Management Office may coordinate the order of mail-out dates, in case more than two applicants choose the same date.
  4. Content of message: Restricted to information about EDSFair2007 exhibits
  5. Service charges
    Early applicants Regular applicants
    ¥60,000/mail-out (including tax) ¥75,000/mail-out (including tax)
  6. Message format
    Preferred mail-out date: [Specify preferred date]
    Body: Up to 70 characters x 17 lines (1,190 characters) of text-only data
    Mail-out Sender Account: Exhibitor name will appear as message sender, so please specify the mail account to be used.
    Note: The EDSFair header and footer will be attached to the body of the message. We will inform you of the content of the header and footer at a later date.

3.5 On-site Signage Ads
Insertion fee (including tax)

Ceiling suspended tapestry
above exhibitor's booth
¥400,000 (single side)
¥580,000 (both sides)
Column-wrapped ad ¥150,000
Floor signage ad ¥250,000
Note: Applications for signage ads are available in the Exhibitors Manual distributed at orientation for exhibitors